To understand exactly what AR is, it helps to know a bit about who built it and why. AR is developed and maintained by a team of designers and programmers who spent years creating custom, integrated campaigns and websites for individual clients. These clients were large, small and everywhere in between, including mom-and-pop store owners, educational institutions, multinational corporations, and government agencies. The projects themselves ranged from branding and brochure sites to sprawling, interactive web applications with dynamic interface requirements and complex integration hurdles. We're talking literally hundreds of custom campaigns, websites, and applications all the way back to 1995.

Experience-driven, we are a team of talented professionals who stand behind our service, who continue to improve it daily, and who come out of a tradition of providing full-service, integrated marketing and design to our clients. AR is the distillation of our work—lessons learned and resulting best practices—applied within a creative-friendly web platform to design, build, deploy, manage, promote, and scale your business on-demand without the challenge and expense of custom development, implementation, and IT.

At the most basic level, AR is your website, hosted on our servers, managed by you with our service and support.

When you sign up for AR, the first thing we do is turn on a "starter" website for you and schedule a brief orientation and training session. During that session we show you how to use AR to plan, design, and populate your site. From there, our involvement in your web project is entirely up to you. Some of our clients do everything else themselves (css, graphics, publishing, etc.) in which case our on-going role is simply to "keep the lights on." At the very least, we take care of all the pesky IT stuff.

• We host your site in our tier-3 data center.
  
• We maintain the hardware.
  
• We take care of the daily backups.
  
• We continue to improve the AR platform.

In other cases, our clients look to us for help or guidance. Whether we're providing hands-on creative direction or introducing partners to meet strategic marketing needs, we stand ready to support you.

• graphic design
  
• branding and logos
  
• marketing/SEO/SEM
  
• content development (writing/editing)
  
• print collateral, identity packages, and bulk mailing
  
• domain name registration and DNS management
  
• email hosting
  
• CSS development
  
• custom programming (In the event that AR doesn't already do what you need it to do, we can actually extend the platform so that it does.)