Marketing Director

You are responsible for the corporate brand and the company message. You know what you want your website to do, and you have a good idea of how you want it to look and feel. Trouble is, the company website is managed by the IT department—and you hate having to go through IT. Their priority is the mission-critical technology needed to keep the company running; to them, the company's website is an afterthought. You need changes made right now, and you need everything to look professional.

• maintain a consistent, professional look across your entire site
  
• update your site's content on-demand
  
• create email campaigns that share the same look as your website
  
• drive traffic to your site through search engine optimization (SEO)
  
• monitor your site's traffic to tell what's effective and what isn't
  
• reorganize your site structure to help visitors find what they're looking for
  
• capture leads using online forms that contain exactly the fields you want
  
• automatically route form submissions to the right department, easily review form submissions online, and export them to spreadsheets
  
• engage your visitors with dynamic and interactive content (polls, calendars, galleries, feeds, etc.)
  
• segment your site into various public and private areas to serve different groups
  
• establish online communities to increase customer buy-in and participation
  
• do all of this on your own schedule, with your own people, without having to deal with IT

When it comes to the seemingly insoluble problem of Marketing vs. IT, Agency of Record cuts the Gordian knot. Because AR includes off-site web hosting, your website is no longer competing for resources within your company's network, and the IT department has one less thing to worry about. AR can actually help make peace between Marketing and IT—we've seen it happen!