Customer Community Platform:
On-Demand Web 2.0 & Social Networking Website Standards for Your Business

You have a community of customers to serve. Your membership has grown over time, but your website has not quite kept pace. You need to communicate, share, and interact with your members, and these groups and individuals desire comments, advice, and collaboration from you and their peers. You're spending a fortune in newsletter mailings, announcements, and invitations, not to mention the cost of brown-bag seminars, communities of practice, ongoing education, and training that could otherwise be delivered on-demand through your website. You need a branded web 2.0 community and social networking platform for your business, and you need to manage it. You're not a programmer, and your budget is a few zeros away from hiring IT and Development staff.

You've researched several web 2.0 community and social networking options and found a few less than ideal choices:

1. You can spend tens of thousands of dollars to license, implement, and manage community software that's integrated with your website (good luck with this one).
   
2. You can rely on free third-party web apps and social networking sites to siphon your members and prospects away from your website, monetizing them through advertising and services for the benefit of others (yes, free has a price).
   
3. You can subscribe to a web service that provides limited templates and silos for design and content. You—and your members—get what you get, and once again it's outside your primary website, so you have the pleasure of learning one more set of website controls (good thing you have all the time in the world).

Using Agency of Record you can easily create and manage an on-demand customer community platform and web 2.0 social networking experience in your own website, engaging members and prospects in more intimate dialogue and strengthening relationship opportunities that drive brand loyalty.

Features include:

• Member Signup; unique screen names and create custom data fields,
  
• Member Profiles; edit and update account, share details, view assigned group access, upload avatar and more,
  
• Commenting, including auto publish and moderated -- add commenting to any page,
  
• Blogs; articles with commenting and optional threading, categories, tags, filters and archive,
  
• Forums; article-driven topics and threaded discussions -- user-generated content,
  
• Groups; assign Members to groups and share exclusive content,
  
• Member Directory, easily select and publish filters for search, and
  
• Member Publishing; shared pages, blogs, and galleries, plus a personal Library.

Rest assured that a large percentage of your consumer base is already blogging, commenting, trading opinions, reviews, troubleshooting, and offering advice online (and, yes, affecting mindshare of your product or services). Share and benefit from the conversation, with Agency of Record your customer community is just a click away.