Digital Advertising & Media Strategy

arMedia ensures campaign planning and performance with informed, relevant, and timely analytics and reporting.

Digital Advertising & Media Strategy

arMedia ensures campaign planning and performance with informed, relevant, and timely analytics and reporting.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Display Ads
With Targeted Display, we offer campaigns that include Keyword Targeting, Behavioral Targeting, Retargeting, Geo-Fencing & Geo Retargeting, Artificial Intelligence (A.I.) Targeting, Custom Audience Matching and Lookalike Targeting designed to show your ads to the exact audience you want to reach, to deliver the right message on the right device at the right time.

Email Campaign & Landing Pages
While results will differ largely based on industry, email typically produces better results than social media. In terms of ROI, email marketing tends to have a significantly higher return than other channels, as it's estimated that email generates $36 for every $1 spent—an astounding 3600% ROI. On the other hand, social media generates an estimated return of $2.80 for every $1 spent (source: Campaign Monitor, 2023).

Mobile advertising is one of the most popular products today! As consumers spend more of their online time on smartphones it’s important to include a mobile strategy in your digital marketing. Mobile allows advertisers to use both location based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices.

Facebook & Instagram
Over 72% of online adults use Facebook, that's an active user group of 1.4 billion... It is the largest digital network of individuals worldwide. 156 million U.S. users and over 90% also use Facebook mobile. Facebook Premium is a preferred style of buying that includes Facebook News Feed, Facebook Messenger, Facebook Instant Articles, Facebook Marketplace, and the Facebook Audience Network.

LinkedIn Advertising utilizes the largest professional B2B network to reach the people you want to target, in their News Feed and on the LinkedIn Audience Network. Your LinkedIn Sponsored Content ads will appear in a member’s News Feed and run across all devices. The ads include a Call-To-Action button and Like, Comment, Share, and Send buttons, to engage with the ads.

Online Audio
With the rise of podcasting and smart speakers, Americans are tuning in to listen to Online Audio like never before! Our Online Audio ads are served to targeted online listeners who are consuming audio content across all types of devices including Smart Speakers. Your online audio ads run across major streaming services such as: Spotify, Sound Cloud, TuneIn, Triton, and iHeart.

Branded Content
Branded content is a type of marketing that sells your business without turning customers off with spammy messages. You create content that’s linked to your brand, but it isn’t necessarily about your brand. The big goal of content is creating content that entertains, educates, or informs (think Lego Movie), which is why it trumps other forms of advertising with word-of-mouth and above 50% recall rates.

Influencer Marketing
Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person or organizations with a large following or who have a purported expert level of knowledge or social influence in their field to publish social media content that promotes their products or services.

Digital advertising strategies may include but are not limited to those listed above. We'll consult on best-value for your budget and timeline.