Creating Better Margins

Forms, Function, and Meaningful Data

6/1/2016

Whatever your needs, from prospecting new opportunities to accepting event registrations, AR5 Forms have got you covered with powerful records management tools, import and export features, and a variety of presentation options. You can leverage APIs to sync with third-party databases, implement campaign tracking codes with hidden fields, and increase creative value using design-friendly front-end development tools such as JavaScript and jQuery. With Forms in AR5, you have everything you need to turn data into ...

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DATA In, TADA! Out.

5/1/2016

AR5's Data Module is a display engine that powers a variety of on-page presentations for large datasets. Drag and drop a spreadsheet into AR5, and it will automatically generate AR5 records based on your data that you can then view, manage, and edit in place using our suite of records tools. You can also use data submitted by users through forms on your website. Once you've got your records, you're ready to ...

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Serve up sizzling sliders for appetizing websites—hold the code.

3/1/2016

AR5's all-new, reimagined Gallery offers a rich menu of presentation options, from dynamic hero sliders and image carousels to slideshows with thumbnails. Always responsive, AR5 Galleries optimize content for audience and device. You can use images, SEO-friendly real text, and video embeds in your galleries, and you can single-source your content for a variety of presentations across multiple pages. And with great controls for layout, transitions, delay, and optional thumbnails & navigation, you can create ...

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Real-Time is Real Money

1/5/2016

Case in Point: Building a Page Tree in AR5

With AR5's Pages dashboard, you can add and delete pages, edit page info in place, sort & move pages using drag and drop, as well as publish/unpublish pages—all in a matter of seconds. With the front-end website always just a click away, your creative team is able to test and demo on the fly, maximizing internal resources and making outsourced developer costs a thing ...

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SEO + RWD = OMG!

1/2/2016

Create. Communicate. Convert.

Organic search engine optimization (SEO) is built into the bones of AR5. With plug-and-publish page info controls, you can easily fill out the custom meta content your site needs to compete: HTML titles, descriptions, keywords, and elegant URLs. These otherwise code-level edits are a breeze in AR5, decreasing the cost of increasing visibility. For analytics, AR5's new Activity dashboard provides high-level KPIs (page views, sessions, logins, form submissions, and searches), allowing ...

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Style doesn't have to be so permanent.

1/1/2016

For page content you work with every day—text and images—AR5's section module allows you to adapt and experiment. It includes a full-featured WYSIWYG editor that lets you preview your content as you edit it, and its options panel contains controls for width, alignment, and styles that enable you to create sophisticated layouts and implement custom designs quickly and efficiently. A few clicks is all it takes to set up and preview a ...

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Drag and Drop Your Way to a Custom-Designed Website

1/1/2016

AR5's innovative Live BLOCKS™ allows you to position high-level, persistent blocks like logo and nav by simply dragging and dropping them into place. That means that instead of wrestling with plugins, templates, HTML, and CSS, you can block out your custom-designed website from one place in a matter of minutes. It's just another way that AR5 makes design to web work for you.

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Agency Design to Web: Beyond Templates

1/1/2016

AR5's innovative Live THEME allows you to implement and maintain your custom website design with easy-to-use tools that put you in control of branding and styles—no costly HTML & CSS development required. AR5 puts responsive website design tools at your fingertips, enabling you to create custom websites in less time and with less cost.

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Get a Website with Automatic Mobile-First Responsive Design

1/1/2016

Modern websites are viewed on devices of all sizes. From desktops, to tablets, to phones—and everything in between—a website needs to be ready for whatever device is thrown at it. AR5's innovative Live GRID is the answer to an ever-expanding mobile device landscape. It empowers you to optimize messaging and presentation for any number of breakpoints without the need for custom responsive website development.

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As designers we balance layout with margins, creating white space to guide interactions and usability.  

As marketers we analyze margins by time and performance, time-to-market and anticipated returns.

As agency owners we seek margins, the difference between profit and loss, for growth and stability. 

Read on to learn how Agency of Record is creating better margins for agencies and clients.